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<div class="title">Upsell</div>
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'''Abstract.''' This article is mainly for UI developers and introduces the concept of upsell from a technical point of view. In short: End-user has a set of capabilities. UI offers more than what's just available for promotion purposes. Actions, e.g. inline links, that require missing capabilities trigger the in-app upsell. This process leads to a trial period or a new subscription. Technical challenge for the UI developer is to check what the end-user has, what can be shown beyond that, and how to handle upsell. It is also possible for hosting companies to easily integrate their own online shop into OX Upsell, since the internal mechanisms are ''loosely coupled'' via events.
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__TOC__
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==Events==
Whenever the user starts an app or clicks on an inline-action, a capability-check is performed. For example, all inline actions have native support for such checks:


<pre class="language-javascript">
new Action('io.ox/calendar/detail/actions/sendmail', {
    // this action requires the capability "webmail"
    capabilities: 'webmail',
    action: function (baton) {
        // send mail
    }
});
</pre>


If the end-user does not have "webmail" (e.g. in a files-only setup) but calls this action, a proper event is fired:
The content on this page has moved to http://oxpedia.org/wiki/index.php?title=AppSuite:OX_Upsell
 
<pre class="language-javascript">
// if any action misses a capability
ox.trigger('upsell:requires-upgrade');
// which provides the following data for apps:
{
  type: "app",
  id: "io.ox/mail/main",
  missing: "webmail"
}
// and for inline-actions:
{
  type: "inline-action",
  id: "io.ox/calendar/detail/actions/sendmail",
  missing: "webmail"
}
</pre>
 
==Capabilities==
There are lots of different capabilities. They are defined on the server-side and basically they are just strings. Let's keep it simple and understand them as either services (e.g. mobility), specific functionalities (e.g. multiple_mail_accounts) or applications (e.g. calendar). Some examples:
 
{|
|-
! Capability !! Description !! Trigger
|-
| calendar
| User has Calendar app
|
* Mail/All recipients: Invite to appointment
* Top bar
|-
| contacts
| User has "Address Book" app
|
* Mail/App recipients: Save as distribution list
* Calendar: Save participants as distribution list
* Top bar
|-
| infostore
| User has "Files" app
|
* Mail: Save in infostore
* Top bar
|-
| portal
| User has "Portal" app
|
* Mail: Add to portal
* Contacts: Add to portal
* Files: Add to portal
* Top bar
|-
| tasks
| User has "Tasks" app
|
* Mail: Remind me
* Top bar
|}
 
<pre class="language-javascript">
// list all available capabilities
_(ox.serverConfig.capabilities).pluck('id').sort();
</pre>
 
An example: Free-mail users might just have '''webmail''' and '''contacts'''. If '''infostore''' is enabled for upsell, end-users will see the link to store mail attachments. But since this capability is missing, the event "upsell:requires-upgrade" is triggered which starts the upsell process. Upon successful completion this process should unlock the capability '''infostore''' for the end-user.
 
The advantage of using rather atomic capabilities as the foundation for upsell is that developers don't have to consider and implement sales programs or marketing matrices in UI code.
 
==Example dialog==
Whenever the event ''"upsell:requires-upgrade"'' is triggered there should be some response for the end-user. Usually an upsell dialog should open. This can be implemented as follows:
 
<pre class="language-javascript">
function showUpgradeDialog(e, options) {
    require(['io.ox/core/tk/dialogs'], function (dialogs) {
        new dialogs.ModalDialog({ easyOut: true })
            .build(function () {
                this.getHeader().append(
                    $('<h4>').text('Upgrade required')
                );
                this.getContentNode().append(
                    $.txt('This feature is not available.'),
                    $.txt('You need to upgrade your account now.'),
                    $.txt(' '),
                    $.txt('The first 90 days are free.')
                );
                this.addPrimaryButton('upgrade', 'Get free upgrade');
                this.addButton('cancel', 'Cancel');
            })
            .setUnderlayStyle({
                opacity: 0.70,
                backgroundColor: '#08C'
            })
            .on('upgrade', function () {
                ox.trigger('upsell:upgrade', options);
            })
            .on('show', function () {
                ox.off('upsell:requires-upgrade', showUpgradeDialog);
            })
            .on('close', function () {
                ox.on('upsell:requires-upgrade', showUpgradeDialog);
            })
            .show();
    });
}
 
function upgrade(e, options) {
    console.debug('upgrade', options);
    alert('User decided to upgrade! (global event: upsell:upgrade)');
}
 
ox.on('upsell:requires-upgrade', showUpgradeDialog);
 
/*
* convention: 'upsell:upgrade' is used to trigger final upsell
* the current user and user_id can be found in global variables ox.user and ox.user_id
*/
ox.on('upsell:upgrade', upgrade);
 
</pre>
 
Hint: For simple demo purposes, you can enable an internal upsell configuration by appending '''"&demo=upsell"''' to the URL. Needs to reload page, of course.
 
The second event '''"upsell:upgrade"''' can be understood as the final imperative to request the upsell server-side.
 
==Example portal widget==
Besides waiting for the user to click on such links, it's always a good idea to offer explicit controls to trigger an upsell. One option is creating a portal widget that advertises a premium subscription:
 
<pre class="language-javascript">
/**
* This work is provided under the terms of the CREATIVE COMMONS PUBLIC
* LICENSE. This work is protected by copyright and/or other applicable
* law. Any use of the work other than as authorized under this license
* or copyright law is prohibited.
*
* http://creativecommons.org/licenses/by-nc-sa/2.5/
* © 2013 Open-Xchange Inc., Tarrytown, NY, USA. info@open-xchange.com
*
* @author Matthias Biggeleben <matthias.biggeleben@open-xchange.com>
*/
 
define('plugins/portal/upsell/register',
    ['io.ox/core/extensions',
    'io.ox/files/api',
    'gettext!plugins/portal'], function (ext, api, gt) {
 
    'use strict';
 
    var title = gt('Upgrade to premium');
 
    ext.point('io.ox/portal/widget/upsell').extend({
 
        title: title,
 
        preview: function (baton) {
 
            this.addClass('hide-title').append(
                $('&lt;div class="content centered" style="cursor: pointer; padding-top: 3em;">').append(
                    $('&lt;h2>').append(
                        $.txt(title + ' '),
                        $('&lt;i class="icon-star">')
                    ),
                    $('&lt;div>').text(gt('Click here for free trial.'))
                )
                .on('click', function () {
                    ox.trigger('upsell:upgrade', {
                        type: 'widget',
                        id: 'io.ox/portal/widget/upsell',
                        missing: ''
                    });
                })
            );
        }
    });
});
</pre>
 
==Accessing upsell settings==
The upsell configuration is located in the namespace ''"io.ox/core"'', the path is ''"upsell/enabled"''. Example:
 
<pre class="language-javascript">
// get all capabilities that can trigger upsell
require('settings!io.ox/core').get('upsell/enabled');
 
// contains data like this
{
  infostore: true,
  portal: true,
  tasks: true
}
</pre>
 
If upsell is '''not''' enabled and the end-user lacks specific capabilities, the app or the inline-action is not shown. If upsell is enabled by the upper configuration, inline-actions are shown and trigger the upsell event ''"upsell:requires-upgrade"'' if clicked (but do not execute the action itself).
 
<pre class="language-javascript">
/*
* if you want to create your own controls, you can use the following helpers
*/
var upsell = require('io.ox/core/upsell');
 
// check capabilities (space-separated)
upsell.has('portal webmail');
 
// get missing capabilities (would return "calendar" in demo mode)
upsell.missing(['portal webmail', 'contacts', 'calendar']);
 
/* checks if upsell is enabled for a set of capabilities
* true if at least one set matches
*/
upsell.enabled(['portal webmail', 'webmail calendar']);
 
/* convenience function: "visible"
* checks if something should be visible depending on required capabilities
* true if any item matches requires capabilities
* true if any item does not match its requirements but is enabled for upsell
* this function is used for any inline link, for example, to decide whether or not showing it
*/
upsell.visible(['portal webmail', 'contacts', 'calendar']);
 
// likewise if neither capability set nor enabled for upsell, we get a false
upsell.visible(['foo']);
 
// in case something weird happens (usually bad configuration) debug() helps
upsell.debug();
 
// and this one
_(ox.serverConfig.capabilities).pluck('id').sort();
 
</pre>
 
==Server settings==
In order to configure this server-side, just create a new file '''upsell.properties''' or append to existing '''appsuite.properties''' (mind the '''double-slash'''; this in not a typo!):
 
<pre class="language-settings">
io.ox/core//upsell/enabled/infostore=true
io.ox/core//upsell/enabled/portal=true
io.ox/core//upsell/enabled/tasks=true
</pre>
 
==Upsell in OX6==
Please also consider [[Upsell|this article]] as it also covers backend aspects.
 
[[Category:AppSuite]]
[[Category:UI]]

Latest revision as of 10:39, 6 November 2019


The content on this page has moved to http://oxpedia.org/wiki/index.php?title=AppSuite:OX_Upsell